A symbiotic partnership between INXPO, Inc. and HubSpot, Inc. is expected to enable both companies benefit from each other's specialties.
The partnership will see an exchange of technologies as INXPO, a premier virtual events platform and HubSpot, a well known inbound marketing platform, license their technologies to one another.
HubSpot's marketing software will hence enhance INXPO's web exposure, increasing the number of visitors to the company's website. This in turn will help convert more visitors to leads and customers. As the software platform also includes HubSpot tools, leads can be closed more effectively.
In addition, HubSpot's analytics tools will help INXPO to manage its content marketing that includes virtual events blogs, case studies and whitepapers, optimize searches and monitor social media sites.
HubSpot, which has licensed the INXPO virtual events platform is expected to hold the first ever virtual conference on inbound marketing, hosted on the INXPO VX Platform.
"We're excited to host the first virtual conference on inbound marketing," said Malcolm Lotzof, Co-Founder and CEO, INXPO, in a press release.
Lotzof believed that inbound marketing should be a core component of virtual event audience generation, and was delighted to be working with a partner like HubSpot. He also felt that it was essential to educate clients on how inbound marketing can drive audience to their virtual events.
The conference was held on June 16, 2011 from 11 a.m to 5p.m. ET. Eric Vreeland, HubSpot Inbound Marketing Manager and Dennis Shiao, INXPO Director of Product Marketing presented "Inbound Marketing Best Practices for Your Virtual Conference" during the first session.
Mini Swamy is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.Edited by
Rich Steeves
