The company accountable for marketing and distributing Saab vehicles in North America, Saab Cars North America, selected Microsoft (News 
- Alert) Dynamics CRM to perk up their call center operations service and efficiency. Saab was on the look out to influence their current Microsoft investments by utilizing a CRM system that gave better visibility and reporting capabilities. With Microsoft Dynamics CRM, Saab will be in a position to provide world-class customer service that will match the quality of the cars they represent, with Microsoft Dynamics CRM.
In a release, CIO, Saab Cars North America, Craig Whaley said that, "Organizations want value and we realize it is worth more than software costs. It includes costs associated with hardware, training, consulting, customization, integration and maintenance. This solution will provide us with a better view on our customer relationships and allows us to link the customer with the vehicle."
The brand's unique Scandinavian design ethic is reflected by Saab, which is merged with its aircraft engineering legacy. Saab is a global premium carmaker and has an illustrious history of innovation. Saab is recognized for its revolutionary role in turbo charging. It is also well known for occupant safety and the introduction of flex-fuel technology through Saab BioPower.
Vice President of Sales and Marketing, Jack W. Ketelhut said that, "First Tech Direct is delighted to include SCNA among our growing list of companies using Microsoft Dynamics CRM. The reduction in data entry, sharing of information and greater collaboration will allow SCNA to accurately track all information pertaining to a customer and their vehicle on a more efficient scale.
First Tech Direct is a principal provider of Microsoft Dynamics business solutions that includes Microsoft Dynamics CRM. The team of Microsoft Certified Professionals and Microsoft Certified Master Consultants are dedicated to help organizations plan and implement total business solutions.
Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.Edited by
Rich Steeves
