To enable health professionals to communicate efficiently and effectively, Clinlogix, a clinical research organization located just outside Philadelphia, PA, has announced the launch of a new division dedicated to creating a true peer-to-peer communications solution.
Clinconnex Professional Contact Center allows doctors, nurses, specialists, therapists and other healthcare providers to communicate effectively with patients and caretakers to offer appropriate, effective, quality medical services.
These communication programs can be everything from post marketing, sales support, medical affairs, patient compliance and product safety.
Ron Leopold, VP of ClinConnex, is excited about the launch; “Since the traditional sales model for pharmaceutical, biotechnology and medical devices companies is undergoing a major transformation, alternate channels to reach prescribers must be established. Today, prescribers are demanding more information than ever before. Outsourcing a strategic partner who has the infrastructure set-up can be more efficient and less costly.”
“It’s all about the right channel at the right time when prescribers want to talk and listen,” he said.
ClinConnex offers multichannel marketing solutions for professionals to interact with other professionals while using the latest in technology to provide the most convenient and requested means of communications.
ClinConnex was developed by using Clinlogix’s 13 years of experience in the clinical arena.
JeanMarie Markham, CEO at Clinlogix, stressed the benefit of the new service in a recent statement; “As outsourcing continues to be the norm, it is becoming increasingly imperative for companies to have a strategic partner that can provide a platform to facilitate true ePeer to peer communications within strict regulatory compliance. It is not sufficient, though to have the technology; it must be coupled with a highly skilled and proficient team to maximize the effectiveness of the program.”
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Edited by Braden Becker