For more than 30 years, LanguageLine Services, considered the largest company of its kind, has been helping local and global businesses across a wide spectrum of industries communicate with customers in their native tongue.
It has now chosen to rebrand and redesign itself to better serve the diverse needs of its customers, reflecting its actual identity by a change in nomenclature. From LanguageLine Services, it became LanguageLine Solutions- perhaps more befitting as it tells customers not only who the company is, but also what it does.
“Today we have changed our name and marketing focus to reflect that being the biggest is no longer enough. We are dedicating ourselves to providing total and complete client satisfaction with everything we do,” said Scott W. Klein, president and CEO at LanguageLine Solutions.
The company’s new name and distinctive blue parallelogram logo is expected to figure on all marketing platforms, Internet and social media sites, all of which have been transformed to better reflect and explain the company's evolution from a “ services company to a solutions driven company,” which is more attuned to the ever-changing needs of its clients. It is also expected to drive positive change and leadership for the entire industry.
The recent acquisition of Pacific Interpreters, another big step in the same direction, seeks to enhance the LanguageLine solutions portfolio by eliminating language barriers not only for those not proficient in English, but also for deaf individuals.
In addition to language interpretation, the company will also support American, British and Mexican Sign Language and will translate documents and act as an expert consultant.
“The changes we are making are intended to propel our brand forward as current and future clients respond to what we stand for and how we can improve their day-to-day operations through language solutions and best-in-class client service,” added Klein.
LanguageLine Solutions serves more than 10,000 clients across a number of industries, and employs nearly 6,000 highly trained interpreters and skilled translators. It continues to reinvent itself as a global business with the mission of enhancing communication through interpretation and translation, as it reinvents itself as a top provider.
Recently, AT&T (News - Alert) announced the launch of AT&T’s On Demand Interpreter powered by LanguageLine Solutions.
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Edited by Brooke Neuman