When Apple reinvented itself with the iPhone (News - Alert), Mac Book and iPad, every other computer company had to take a step back and realign themselves. There were no other products on the market that could compete with the advanced software and design that Apple (News 
- Alert) had infamously created, and not only did computer companies have to develop a new plan of action, but the automobile industry even found itself shifting to adjust.
Apple’s Genius (News - Alert) Bar is a store where consumers can go when they have a problem with an Apple product. It is known for its young, “tech savy employees” and modern store layout, which Microsoft (News - Alert) has scrutinized in the past for duplicating and recreating in their own stores – and they’re not alone. Since Apple has raised the bar for customer experience and overall technological advancement, BMW decided it was time to improve the showroom experience for its loyal customers.
In light of this, BMW will be creating its own Genius Bar, known as the “BMW Genius Everyone” program, which will come complete with its own set of “geniuses” to walk around the showroom and use mini iPads to better tell shoppers about the vehicles, promotions, prices, features and models.
It makes sense that companies have followed Apples’ lead and started to take cues from the company, being the fact it has had such great success overall. Along with Apple products being recognized as a game changer for the technology world, the company is also known for its supportive, well-trained staff and abilities to help customers with any issue they face.
So if Microsoft and BMW are “copying” Apple, then that means they are just trying to reach the bar that has been inevitably raised, and in essence, giving Apple quite a large compliment.
Edited by
Allison Boccamazzo
